Creative Strategist - Acquisition

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

At Trafilea, you won’t just make ads — you’ll shape how millions of customers around the world discover, engage, and buy through performance-driven storytelling.

You’ll own the strategy, testing, and iteration of high-volume direct-response ads that move the needle across Meta, TikTok, YouTube, and Google. You’ll lead the creative engine behind campaigns that fuel $500K+ in daily spend, diagnose creative performance through AdBattery and data-driven insights, and build scalable testing frameworks that consistently deliver winning hooks, angles, and storytelling formats.

As Creative Strategist, you will:

* Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance.

* Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology.

* Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed.

* Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads.

* Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration.

* Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance.

* Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly.

* Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities.

* Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives.

* Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities.

* 4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar).

* Proven track record crafting high-converting video ads & UGC content.

* Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks.

* Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations.

* Hands-on experience with A/B testing, creative diagnostics, and funnel optimization.

* Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation.

* Highly organized and execution-obsessed, with a structured approach to creative planning.

* Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals.

* Fluent in English (B2+ minimum).