Web Developer (Remote)

This is a hands-on role with real ownership. You’ll work closely with management and marketing to deliver technical solutions that directly impact website performance, customer acquisition, conversion and retention.

Key Responsibilities

WordPress Development & Website Performance

* Build, maintain and update WordPress websites using Elementor, custom themes and reusable components.
* Ensure website security, stability and performance, including Core Web Vitals, uptime and plugin management.
* Develop high-converting landing pages for marketing campaigns, with accurate tracking and analytics in place.
* Identify and implement ongoing improvements to website functionality, speed and user experience.

Headless CMS Development & Migration

* Evaluate and recommend suitable headless CMS platforms and modern frontend frameworks.
* Plan and lead the migration from WordPress to a headless CMS, including content modelling, URL mapping, redirects and SEO preservation.
* Build reusable component libraries that allow marketing teams to launch and update pages efficiently.

D2C Application Development

* Develop and improve customer-facing applications, including sign-up, checkout, account and subscription management.
* Integrate payment platforms, Salesforce and third-party APIs.
* Conduct A/B testing and optimise customer journeys to improve conversion rates and retention.

Analytics, Tracking & Collaboration

* Implement and maintain analytics and tracking through GA4, Google Tag Manager, Meta Pixel and Conversions API.
* Work closely with management and marketing to translate business requirements into functional technical solutions.
* Prepare clear technical documentation and ensure smooth handovers to agencies or other developers.
* Communicate technical decisions and trade-offs clearly to non-technical stakeholders.

Requirements

* Excellent spoken and written English, with the ability to communicate confidently with non-technical stakeholders.
* Proven experience working with direct-to-consumer (D2C) brands, either in-house or agency-side.
* Strong understanding of D2C customer journeys, subscriptions, conversion funnels and customer acquisition.
* Experience developing customer-facing web applications involving accounts, payments or subscription management.
* Minimum 3 years of hands-on WordPress development experience, including custom themes, Elementor and plugin management.
* Practical experience with headless CMS platforms such as Contentful, Sanity, Strapi, Storyblok or headless WordPress.
* Experience with modern frontend frameworks such as Next.js, Nuxt or Astro.
* Strong proficiency in HTML, CSS, JavaScript/TypeScript and React.
* Solid understanding of website performance, responsive design, accessibility and Core Web Vitals.
* Experience integrating third-party APIs and payment platforms.
* Ability to manage priorities independently, identify risks early and take ownership of projects from development through to delivery.
* Strong problem-solving skills, attention to detail and a proactive approach to continuous improvement.
* Ability to work on-site in Sydney.

Nice to Have

* Experience integrating Salesforce Marketing Cloud or Sales Cloud.
* Experience with Stripe, recurring billing and subscription payment systems.
* Experience implementing GA4, Google Tag Manager and server-side tracking.
* Familiarity with Vercel, Netlify or similar hosting and deployment platforms, including CI/CD.
* Previous experience working with automotive, services or subscription-based businesses.
* A portfolio demonstrating measurable improvements in website performance, conversion rates or revenue.

Benefits

* Opportunity to take ownership of the company's websites and digital platforms.
* Lead the transition to a modern headless CMS architecture.
* Work directly with management and marketing on projects with measurable commercial impact.
* High level of ownership and autonomy in technical decision-making and project execution.
* Opportunity to develop and optimise customer-facing applications and subscription experiences.
* Hands-on involvement in both technical development and digital growth initiatives.
* Opportunity to influence the company's long-term technology strategy.