Paid Media Manager

Key Responsibilities

* Campaign Execution: Lead the planning and launch of lead generation campaigns, including event and webinar registrations. Campaign strategy is done, they just need someone who can execute on the campaigns (create, launch, optimize, report, A/B test, etc.)
* Paid Social Mastery: Set up and manage targeting parameters within LinkedIn to reach high-net-worth and professional audiences.
* HubSpot Expertise: Own the setup and execution of email and digital campaigns within the HubSpot ecosystem.
* Media Trafficking: Coordinate with our digital agency to traffic creative assets across various channels, including CTV, OTT, and local radio spots.
* Optimization: Implement A/B testing for ads, audiences, and landing pages to maximize ROI.
* Audience Segmentation: Build and refine retargeting and lookalike audiences to ensure high-quality lead acquisition.

Qualifications
* Experience: 2–5 years of experience in digital paid media (Coordinator to Manager level).
* Technical Proficiency: Deep hands-on experience with HubSpot and LinkedIn Campaign Manager.
* Strategic Mindset: Proven ability to manage audience targeting and segmentation for professional and high-net-worth demographics.
* Collaborative Spirit: Experience working alongside external agency partners to traffic creative and manage campaign timelines.
* Versatility: Familiarity with streaming services (CTV/OTT) and traditional media trafficking (radio).

Our client is a private real estate investment firm based in St. Augustine, Florida. While the organization is faith-forward, they are committed to a culture of inclusivity and welcome, support, and employ teammates of all nationalities, religious backgrounds, and beliefs.

Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.

Company Description
Private real estate investment firm