Inbound Marketer

Our deeply integrated all-in-one category management software reduces the complexity of the interdependent nature of data-driven clustering, assortment, floor and shelf planning. Meanwhile, our talented people and highly refined processes enable us to deliver stress-free speed to impact with unrivalled convenience and efficiency.

With DotActiv, you get integrated all-in-one software that empowers you with unrivalled support, regular updates and proactive monthly guidance from our customer success team.

Key Responsibilities:

* As an Inbound Marketer at DotActiv, you would be responsible for:
* Supporting DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge;
* Executing content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys;
* Leveraging modern generative AI tools to draft, repurpose, and scale content efficiently;
* Conducting interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets;
* Tracking key inbound performance metrics (traffic, conversion rates, and MQLs) using CRM and marketing platforms
* Optimising SEO strategies to ensure content ranks effectively in search engines;
* Researching industry benchmarks and self-learning best-practice frameworks for SEO, copywriting, and AI prompting to continuously refine daily output quality.
* Breaking down long-form content into short-form assets, social posts, or infographics; and
* Updating and optimising older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates.

Requirements

Requirements & Qualifications

* 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage).
* Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation.
* Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics.
* Exceptional written English skills with a sharp eye for editing and technical accuracy.
* Team player.
* Strong organisational and prioritisation skills.
* Self-motivated and results oriented.
* Marketing, Communications, or Business related degrees are preferred.

Benefits

Here's what you can expect from DotActiv when joining the team as a Category Planner.

* You’ll receive a Cost to Company of between R17 000 - R22 000 depending on your experience;
* You’ll have the opportunity to upskill yourself in any field that adds value to your current position;
* We offer you a transparent job grading system; and
* We offer you a developmental path specific to your circumstances, allowing you to track your progress.