Digital Marketing Specialist
At Pavago · United States
- Marketing
- Full-time
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Where you can work from
Open to the United States
“United States”
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- Posted
- 10 June 2026
- First seen by us
- 8 October 2026
- Last checked
- 2 hours ago
Job description
From Pavago’s job post, as they wrote it.
Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
* Run and scale Google Ads campaigns
Read the full description
* Manage social media engagement and content execution
* Improve SEO and organic visibility
* Continuously test, analyze, and optimize performance
If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own
1. Google Ads & Paid Search (Primary Focus)
* Manage campaigns across:
* Search
* Display
* Remarketing
* Conduct keyword research and structure campaigns for performance
* Write and test high-converting ad copy
* Optimize key metrics:
* CPC
* CTR
* Conversions
* ROAS
* Manage budgets, bidding strategies, and targeting
* Identify and implement performance improvements
2. Social Media Execution & Engagement
* Manage engagement across:
* Instagram
* Facebook
* LinkedIn
* Respond to comments, DMs, and audience interactions
* Support:
* Content scheduling
* Caption writing
* Post optimization
* Monitor engagement metrics and audience growth
3. SEO & Organic Growth
* Conduct keyword research using tools like:
* SEMrush
* Optimize:
* Metadata
* Content
* Internal linking
* Support technical SEO improvements
* Track:
* Keyword rankings
* Organic traffic
* Identify content gaps and growth opportunities
4. Reporting & Performance Tracking
* Track performance across:
* Paid campaigns
* Social channels
* Organic traffic
* Analyze data using:
* Google Analytics 4
* Prepare reports with:
* Insights
* Recommendations
* Maintain clean documentation of campaign updates and changes
What Makes You a Strong Fit
* You are execution-focused — you actually run campaigns
* You make decisions based on data, not assumptions
* You’re comfortable managing multiple campaigns simultaneously
* You continuously test, iterate, and improve performance
* You balance:
* Performance metrics
* Creative execution
Requirements (Must-Have)
Experience
* 3+ years of hands-on experience managing:
* Google Ads campaigns
* 3+ years managing social media platforms
* Proven SEO experience using:
* SEMrush, Ahrefs, or similar tools
Core Skills
* Strong understanding of:
* CPC
* CTR
* Conversions
* ROAS
* Experience with:
* Google Analytics 4
* Strong written communication and copywriting skills
* Ability to work independently in a remote environment
Nice to Have
* Experience managing multiple client accounts
* Background in:
* E-commerce
* SaaS
* B2B Marketing
* Experience with:
* A/B testing frameworks
* Conversion rate optimization
* Familiarity with content marketing workflows
Tools & Platforms
* Google Ads
* Google Analytics 4
* SEMrush / Ahrefs
* Social media platforms (Instagram, Facebook, LinkedIn)
* Reporting & analytics tools
What a Typical Day Looks Like
* Review campaign performance and key metrics
* Optimize Google Ads campaigns and creatives
* Respond to social media engagement and interactions
* Update SEO content and keyword strategies
* Analyze data and identify optimization opportunities
* Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)
* Improved Google Ads performance (CPC, CTR, ROAS)
* Growth in social media engagement and audience activity
* Increased organic traffic and keyword rankings
* Accuracy and clarity of reporting
* Consistent campaign optimization and improvement
Why This Role Stands Out
* True multi-channel ownership (paid + social + SEO)
* Execution-focused role with measurable impact
* Opportunity to work across multiple growth channels
* Performance-driven environment with clear accountability
* Growth opportunities into:
* Performance Marketing Manager
* Growth Lead
Interview Process
* Initial Screening Call
* Recruiter Interview
* Final Interview
* Offer & Onboarding
Apply Now
If you:
* Enjoy running campaigns and improving performance
* Think in terms of metrics and optimization
* Like working across paid, social, and SEO channels
* Want a role with real impact on growth
This is a strong opportunity to step into a high-impact digital marketing role.
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