Senior Digital Marketing Specialist
- Marketing
- Full-time
- Senior
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- First seen by us
- 15 October 2026
- Last checked
- 37 hours ago
Job description
From George Bernard Consulting’s job post, as they wrote it.
* Plan, execute, and optimize performance marketing campaigns across digital platforms.
* Develop high-converting marketing creatives aligned with target audience behavior.
* Drive digital lead generation initiatives to support sales growth.
* Align campaign strategies with sales objectives to maximize conversion rates.
* Analyze campaign performance using data insights and continuously optimize results.
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* Stay updated on emerging digital marketing tools, automation platforms, and AI-driven marketing technologies.
* Monitor and improve digital funnels and customer acquisition journeys.
Requirements
* Minimum 2+ years of experience in digital marketing.
* Strong understanding of digital consumer behavior and customer psychology.
* Excellent design sense with proficiency in tools such as Canva, Adobe Suite, or similar platforms.
* Hands-on experience with Meta Ads and Google Ads platforms.
* Strong understanding of digital funnels, lead generation, and conversion optimization.
* Data-driven mindset with ability to interpret analytics and make performance-based decisions.
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