PPC Specialist | Solvy

Solvy is now at a stage of active growth and scaling:

* the team is growing;
* the product is scaling without compromising stability or quality;
* results are increasing 2–3x month over month.

In the role of PPC Specialist, you will:

* Own the PPC channel for Solvy end-to-end: strategy, launch, optimization and scaling of campaigns.
* Manage and allocate the paid budget to hit target CAC / ROAS / payback and grow revenue profitably.
* Understand and model product economics (LTV, CAC, funnel conversion, retention) and use it to set bids, targets and budget decisions.
* Set up and maintain correct tracking, conversions and value-based optimization together with analytics/dev.
* Run a continuous testing roadmap: ads, keywords, audiences, bidding strategies, landing pages.
* Find new growth points: new GEOs, campaign types, channels and funnel improvements together with product.
* Build reporting and regularly present results, insights and plans to management.
* Keep up with platform updates and market changes and turn them into competitive advantages.

We are looking for a candidate who:

* 2+ years hands-on in PPC / paid search, with full ownership of accounts and budgets (Google Ads is a must; Microsoft Ads is a plus).
* Proven track record of scaling paid acquisition profitably, with numbers to show for it (spend, ROAS/ROI, CAC, payback).
* Strong grasp of product unit economics: LTV, CAC, payback period, conversion funnel, retention, margin; can build and defend a model in a spreadsheet.
* Deep knowledge of bidding strategies (tCPA/tROAS, value-based bidding), campaign structures, Performance Max, keyword research and negative management.
* Tracking & attribution: GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, value-based conversion setup.
* Confident with data: advanced Google Sheets/Excel, comfortable working with BI dashboards and raw data; basic SQL is a strong plus.
* Systematic A/B testing of ads, landing pages and bidding approaches with clear hypotheses and conclusions.

Nice to have:

* Experience in subscription / SaaS / EdTech or other products with LTV-based economics.
* SQL, Looker Studio or another BI tool for self-serve analysis.
* Experience with scripts and automation (Google Ads Scripts, API, rules).
* Experience with other paid channels (Meta, TikTok, Apple Search Ads) and cross-channel budget allocation.
* CRO experience: working with landing pages, funnels and product team on conversion growth.
* Experience launching new GEOs and markets.
* Ambition and readiness to grow into a Head of PPC role.

Our hiring flow:

* Step 1: Pre-screen.
* Step 2: Technical Interview.
* Step 3: Test task.
* Step 4: Job Offer.

Why Solvy? We offer:

Self-realization and growth:

* Build a product from scratch and influence key decisions.
* Grow together with the business at a fast pace.
* Work in an environment with space and freedom to act.
* Become part of a strong team of A-players who are ready to share expertise and boost each other.
* Use learning opportunities: internal and external lectures, a large corporate library, compensation for external courses, English lessons, and speaking clubs.

Comfortable working conditions:

* Work remotely or visit the office in Kyiv, coworking spaces in Lviv or Warsaw.
* Plan your working day independently — we offer a flexible schedule, because results matter most.
* Recharge and rest: 28 working days of paid vacation per year, up to 30 days of sick leave, and all public holidays fully covered.
* Optionally arrange a transfer — swap a working day with a day off and vice versa.

Care and support:

* Take care of your health: we provide medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
* Join socially meaningful initiatives, including the Ukrainian Victory Support program.
* Celebrate important moments with us — receive gifts for special occasions in your life and career.
* Participate in quarterly team buildings — online or offline — to make teamwork easy and enjoyable.

Join the project at a stage where you can truly influence, build, and grow together with the business!