Remote Google Ads Specialist

Job Summary

We are lookingfor a results-driven Google Ads Specialist with 2–3+ years of hands-on experience managing and optimizing paid search campaigns.

In this fully remote role, you'll work with a growing international company to plan, execute, and optimize Google Ads campaigns that drive qualified traffic, generate leads, and maximize return on ad spend (ROAS).

The ideal candidate is analytical, detail-oriented, and confident managing campaigns independently. You should have a strong understanding of Google Ads, conversion tracking, keyword strategies, and performance optimization.

Key Responsibilities

* Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max, as relevant to business goals.
* Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities.
* Monitor campaign performance and optimize bids, budgets, ad copy, and targeting to improve ROI and ROAS.
* Manage campaign budgets efficiently while maintaining strong performance against KPIs.
* Set up, monitor, and troubleshoot conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).
* Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve conversion rates.
* Analyze campaign data and prepare clear performance reports with actionable recommendations.
* Identify opportunities to reduce cost per acquisition (CPA) and improve lead quality.
* Collaborate with marketing, creative, and sales teams to align paid advertising strategies with business objectives.
* Stay updated on Google Ads platform changes, industry trends, and PPC best practices.

Requirements

* 2–3+ years of hands-on experience managing Google Ads campaigns, preferably for agencies, eCommerce brands, or lead generation businesses.
* Proven experience managing and optimizing Google Search campaigns.
* Strong knowledge of Google Ads campaign structures, bidding strategies, keyword match types, and negative keywords.
* Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
* Ability to analyze campaign performance and make data-driven optimization decisions.
* Experience managing advertising budgets and working toward measurable performance targets.
* Familiarity with Performance Max, Display, Shopping, or YouTube Ads is an advantage.
* Strong understanding of key PPC metrics, including CTR, CPC, CPA, conversion rate, and ROAS.
* Excellent written and verbal English communication skills.
* Strong organizational skills, attention to detail, and ability to manage multiple campaigns independently.
* Experience working with international clients or marketing agencies is a plus.
* Google Ads certifications are advantageous but not mandatory.

Benefits

🌎 Fully remote role with flexible work environment

🚀 Work with high-growth companies and performance-driven teams

📈 Opportunity to scale campaigns with significant ad budgets

🎯 Performance-based bonuses tied to campaign success

🤝 Direct collaboration with international clients and marketing leaders